You are a pretty, pretty princess! But which one? Disney will tell you! All major credit cards are accepted.
When you are little, the Disney Princesses seem like the perfect role models. What little girl doesn’t want to be beautiful and utterly lovely when she grows up? These are women that have whole stories based around their dreams and desires – they are main characters in the films that have become ‘traditional’, essential viewing for young girls across the world. Yet there are so many things that are simply wrong about their characters, and they have caused much controversy amongst feminists and media critics.
Much of the controversy stems from the oppressive female stereotype these princesses proliferate to young girls: that superficial beauty is everything, and that their ultimate goal in life should be marriage to a handsome prince.
Of course, the cultural fascination with princesses has been around for ages: many of the Disney films are based on traditional fairy tales and Brothers Grimm tales. But it is Disney’s watered-down, consumerist twist on these tales that makes the contemporary Princess Syndrome so dangerous. As Angela Ndalianis, associate professor of cinema studies at Melbourne Uni has said:
‘Not only are the films fostering the little-princess aesthetic, but they also breed cross-merchandising that’s earning a bundle for entertainment companies who have rights to princess tales. From a historical perspective, the little girl/princess parallel has been there for centuries – but the merchandising associated with conglomeration has amplified its effect; now our little girls can be like their favourite princesses.’
And it’s not just Disney that’s jumped on the princess-bandwagon. Hundreds of other toy-brands, television shows, films etc. have princess themed plots/merchandise. Disney’s Princess range alone covers books, stationary, play castles and toy make-up kits; Barbie has an extensive Princess range too (and several puke-tastically terrible films!), and even supposedly more ‘contemporary’ dolls like Bratz have clear princess-influences in their tiara-bedecked formal dress range. Young girls can of course also buy entire princess costumes, complete with gown, tiara and jewels, so that they can be just like their role models! Even from such a young age, girls are being submerged in the ‘I consume, therefore I am’ culture as they are shown that part of the princess experience is materialistic: ‘getting’ pretty clothes, jewellery, make-up etc.
The princess syndrome prevails in the more up-to-date teen movies of today. The age.com princess syndrome article lists Confessions of a Teenage Drama Queen, The Prince and Me, Princess Diaries, A Cinderella Story and Ella Enchanted. Even a supposedly more ‘open minded’ film like Mean Girls, in which the main protagonist Cady overcomes the reign of the superficial Plastics and realises her own inner happiness as ‘herself’, the princess image is proliferated. The ‘Queen Bee’ of the story, Regina (subtle!), is shown to have a glamorous lifestyle (the word ‘PRINCESS’ is actually emblazoned across her bedroom - again with the subtlety!) and although this is shown to be not as enviable as it would at first appear by revealing its superficiality, the film is still all about getting prince charming.
But what alternative role models do young girls have? These movies mostly have a female lead. At least these films give the message that, in a world where only 1 in 4 movie roles is female (the same % as the number of female leads) little girls can still be the main character, and events in their lives can revolve around their needs and wants.
And Disney isn’t completely sexist, to be fair. More recent characters like Mulan, Pocahontas and even Belle are far more progressive than their predecessors (completely limp bimbos like Cinderella, Sleeping Beauty, etc.). They are by no means perfect – each of these films still results in the princess winning the ‘handsome prince’ – but at least the characters have some spirit. Mulan even tackles some equality issues, as the idea of women being inferior to men is shown to be defunct by the country-saving cross-dressing heroine – who, although at first is ridiculed and disgraced when it is revealed she is a woman, eventually wins the respect and honour of her entire country. This, I feel, is a more respectable role model for young girls.
But does Disney think so? It would appear not. Girls are not encouraged to look or act like these princesses – the only girls’ fancy dress outfits sold by Disney are for the traditional princesses - Snow White, Sleeping Beauty and Cinderella (plus Belle, though only in glittery ball gown version) – and for fairies, like Tinkerbell. The amount of merchandise available for the more respectable princesses is extremely limited compared to that for the others. Now this may also have something to do with the racial aspect of the characters – Disney is a notoriously racist enterprise – but I think it’s also linked to the gender stereotype Disney perpetuates, which these few characters do not fit exactly into.
But from Snow White (1937) to Mulan (1998), Disney has come a long way, and the gender stereotype has faded slightly – but not enough. Come on, Disney, end the corporate FAIL and start showing young girls that they can follow their hearts to something other than becoming consumerist royalty.
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See this article shown on feministing.com for further views on the Disney Princesses.
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