Follow Your Heart - to Princess Syndrome

You are a pretty, pretty princess! But which one? Disney will tell you! All major credit cards are accepted.

When you are little, the Disney Princesses seem like the perfect role models. What little girl doesn’t want to be beautiful and utterly lovely when she grows up? These are women that have whole stories based around their dreams and desires – they are main characters in the films that have become ‘traditional’, essential viewing for young girls across the world. Yet there are so many things that are simply wrong about their characters, and they have caused much controversy amongst feminists and media critics.

Much of the controversy stems from the oppressive female stereotype these princesses proliferate to young girls: that superficial beauty is everything, and that their ultimate goal in life should be marriage to a handsome prince.

Of course, the cultural fascination with princesses has been around for ages: many of the Disney films are based on traditional fairy tales and Brothers Grimm tales. But it is Disney’s watered-down, consumerist twist on these tales that makes the contemporary Princess Syndrome so dangerous. As Angela Ndalianis, associate professor of cinema studies at Melbourne Uni has said:

‘Not only are the films fostering the little-princess aesthetic, but they also breed cross-merchandising that’s earning a bundle for entertainment companies who have rights to princess tales. From a historical perspective, the little girl/princess parallel has been there for centuries – but the merchandising associated with conglomeration has amplified its effect; now our little girls can be like their favourite princesses.’

And it’s not just Disney that’s jumped on the princess-bandwagon. Hundreds of other toy-brands, television shows, films etc. have princess themed plots/merchandise. Disney’s Princess range alone covers books, stationary, play castles and toy make-up kits; Barbie has an extensive Princess range too (and several puke-tastically terrible films!), and even supposedly more ‘contemporary’ dolls like Bratz have clear princess-influences in their tiara-bedecked formal dress range. Young girls can of course also buy entire princess costumes, complete with gown, tiara and jewels, so that they can be just like their role models! Even from such a young age, girls are being submerged in the ‘I consume, therefore I am’ culture as they are shown that part of the princess experience is materialistic: ‘getting’ pretty clothes, jewellery, make-up etc.

The princess syndrome prevails in the more up-to-date teen movies of today. The age.com princess syndrome article lists Confessions of a Teenage Drama Queen, The Prince and Me, Princess Diaries, A Cinderella Story and Ella Enchanted. Even a supposedly more ‘open minded’ film like Mean Girls, in which the main protagonist Cady overcomes the reign of the superficial Plastics and realises her own inner happiness as ‘herself’, the princess image is proliferated. The ‘Queen Bee’ of the story, Regina (subtle!), is shown to have a glamorous lifestyle (the word ‘PRINCESS’ is actually emblazoned across her bedroom - again with the subtlety!) and although this is shown to be not as enviable as it would at first appear by revealing its superficiality, the film is still all about getting prince charming.

But what alternative role models do young girls have? These movies mostly have a female lead. At least these films give the message that, in a world where only 1 in 4 movie roles is female (the same % as the number of female leads) little girls can still be the main character, and events in their lives can revolve around their needs and wants.

And Disney isn’t completely sexist, to be fair. More recent characters like Mulan, Pocahontas and even Belle are far more progressive than their predecessors (completely limp bimbos like Cinderella, Sleeping Beauty, etc.). They are by no means perfect – each of these films still results in the princess winning the ‘handsome prince’ – but at least the characters have some spirit. Mulan even tackles some equality issues, as the idea of women being inferior to men is shown to be defunct by the country-saving cross-dressing heroine – who, although at first is ridiculed and disgraced when it is revealed she is a woman, eventually wins the respect and honour of her entire country. This, I feel, is a more respectable role model for young girls.

But does Disney think so? It would appear not. Girls are not encouraged to look or act like these princesses – the only girls’ fancy dress outfits sold by Disney are for the traditional princesses - Snow White, Sleeping Beauty and Cinderella (plus Belle, though only in glittery ball gown version) – and for fairies, like Tinkerbell. The amount of merchandise available for the more respectable princesses is extremely limited compared to that for the others. Now this may also have something to do with the racial aspect of the characters – Disney is a notoriously racist enterprise – but I think it’s also linked to the gender stereotype Disney perpetuates, which these few characters do not fit exactly into.

But from Snow White (1937) to Mulan (1998), Disney has come a long way, and the gender stereotype has faded slightly – but not enough. Come on, Disney, end the corporate FAIL and start showing young girls that they can follow their hearts to something other than becoming consumerist royalty.

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See this article shown on feministing.com for further views on the Disney Princesses.

And... Happy Transgender Awareness Week! :D

'I Shop, Therefore I Am' - Welcome to Generation Misogyny

Art by Barbara Kruger

Recently I read my good friend J’s article on Gender and its Complications, and it got me thinking about gender and how much ‘what you look like’ is indicative of it.

Everyone is aware of what feminine stereotypes exist. Germaine Greer personifies ‘The Stereotype’ wonderfully in ‘The Female Eunuch’. The Feminine Woman is, essentially, the girl in the magazine or on the TV smiling with pearly white teeth, decked out in the latest fashions, trying to sell you the latest type of lip gloss so-and-so designer has created. She is thin, beautiful, and infinitely happy because she has bought this particular product, and it has solved all her problems. Never more will she have to worry about a bad hair day, her nail-polish becoming chipped or unwanted body odour – life is perfect thanks to this product! And there she stands, an immovable idol, not a hair out of place, no unsightly flab, not a blemish in sight.

Greer describes her thus:

‘Her glossy lips and matt complexion, her unfocused eyes and flawless fingers, her extraordinary hair all floating and shining, curling and gleaming, reveal the inhuman triumph of cosmetics, lighting, focusing and printing, cropping and composition.’

This is what you must look like to be the feminine ideal. You must hide behind a painted smile, wear what’s ‘in fashion’, and look, smell, feel and even taste like unruffled perfection. This is what little girls spend years dreaming, wishing to look like – ‘inhuman’. Like Barbie, with perfect plastic proportions (this means big boobs and a tiny waist), flawless symmetrical features and an expression of permanent ecstasy (this is where that DIY Botox that J mentioned would come in handy!), girls want to become dolls:

‘For she [The Stereotype] is a doll: weeping, pouting or smiling, running or reclining, she is a doll. She is an idol, formed of the concatenation of lines and masses, signifying the lineaments of satisfied impotence.’

Impotence? But hang on – isn’t this picture-perfect face what’s meant to be defining womanhood? For surely that is what ‘feminine’ should mean; what defines us as women, our femaleness? Surely The Stereotype should portray our sex properly, including our lusts, our restless imagination and our brilliant intelligence? Is that what we are – weak, powerless, lacking in sexual desire? Or is this what ‘they’ want us to be?

We must think of how the modern concept of ‘femininity’ is defined.

In the Victorian era, the Feminine Woman would be meek and mild, with delicate features and health. She would have no ideas of her own, be totally subservient to her husband, and was devoted to the care of her children. No self-respecting middle-class woman would wear makeup, because this show of vanity was considered to be a sign of a prostitute. This ‘angel in the house’, as she was later to become known, was basically the personification of men’s desire for the perfect subservient wife. ‘Feminine’ came to mean the opposite of ‘masculine’ because women must accommodate to men’s needs and not desire to be like him in any way – for that is not her place. As Virginia Woolf says in ‘A Room of One’s Own’:

For man wants to see something attractive when he looks in this looking-glass, doesn’t he? Something weak, delicate and beautiful that reaffirms his superiority over it. Because he can only be superior if something is inferior to him – and that is women’s role.

‘Women have served all these centuries as looking-glasses possessing
the magic and delicious power of reflecting the figure of man at twice its natural size.’

So men and our patriarchal culture define what ‘feminine’ is, as they define what ‘masculine’ is. These two ‘labels’ (as they do not, in reality, stand for ‘femaleness’ or ‘maleness’ at all) have become the ideals that both sexes respectively aim for. And who doesn’t want to fit into the ‘popular’ concept of the ‘ideal’, to be accepted, to be loved? For these wishes are human nature – we are, after all, dependent on love.

But luckily, society has made becoming the feminine ideal attainable for all womankind. You can now spend, spend, spend and become just like her! Because if you buy all the right products, dress yourself in the latest fashions and hide your face behind a load of slap, you too can be happy. With an eternal pearl-white smile, you too can be the Feminine Stereotype!

You shop, therefore you are, darling!

‘Taught from infancy that beauty is woman’s sceptre, the mind shapes itself to
body, and roaming round its gilt cage, only seeks to adorn its prison.’
Mary Wollstonecraft, ‘A Vindication of the Right of Women’, 1792

And what effect is this having on our society? Surely by now, in this affluent age, we should all be happy? Teenage girls are afflicted with eating disorders, anxiety and depression because they don’t fit into the popular definition of ‘perfect’ – but everyone’s happy, right?

Recently, I came across a series of photographs by dA artist, Maryana. Her whole Statistic Series is great, and you should definitely check out her gallery, but a couple of facts from two of the pictures really stuck-out for me. Firstly:

And secondly:

Girls see over 400 advertisements per day telling them how they should look

I don’t think you need me to tell you that these two facts are linked.

50% of girls between the ages of 8 and 14 are dieting

I don’t want the Feminine Stereotype to equate to Girl Poison any more. I want femininity to be what I make it. What it means to be female is different for every girl and woman out there, dependent on their class, race, personality, etc. and no one should be told how to be themselves. Being feminine should be about embracing your womanhood, warts and all, and loving yourself for who you are - not lusting after the plastic-fantastic face of some photoshopped doll in a magazine. Let’s take back our own identities, and be who we really want to be.

Because we think, therefore we are.

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For more on this, see this article from Feministing.com with a short film on ‘Generation Misogyny, which puts my point across far more eloquently than my article!